Paint Retailer

Success Story

One of the largest volume Benjamin Moore retailers in the country reinvents their web presence to stand apart in New York and show they’re not just a paint place.


Benjamin Moore API Integration
Express Pickup Form


Web Design
Paint Retailer

Creative Process

After years with a manufacturer provided website, it was time for PaintPlaceNY to stand on its own.

PaintPlaceNY has 8 locations across the New York City and Long Island area. They knew in order to reach new customers and contractors they would need to reinvent their web presence which was satisfied by a Benjamin Moore website for many years.

API Integration

YH developed integration with Benjamin Moore’s API to pull product and color information so what is on the PPNY website is always accurate.

Unique Locations

While each location PPNY has every store is unique to its neighborhood. Through research and design YH created a design that speaks to each store’s unique products and character.

Express Pickup

Most consumers and contractors don’t need to pay for an order online but they definitely like ordering onilne. YH built a custom form to meet this need.

Focus On Fashion

PPNY had a well-established reputation as a paint retailer but it was far from all they do. YH found ways to feature the many other products and services they offer across the home fashions industry.

Leveraging Technology

YH has built exclusive tools that allow Benjamin Moore retailers to pull color and product data directly from Benjamin Moore’s API. This allows for the latest products and information to be pulled instantly and keeps the site continually updated.

Exclusive Colors


SDS & TDS Downloads

Recommended Products & Tools

Other Recent Work

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