Overview:

Hamilton Building Supply has built its reputation on something big box stores can’t replicate: expertise, flexibility, and real partnership with contractors, builders, and homeowners.

But their website didn’t reflect the depth of their offerings or the strength of their customer relationships.

The Challenge:

While Hamilton had a strong reputation in the field, their website didn’t reflect the full scope of their products, services, or expertise, diverting traffic away from their site.

• Customers often relied on printed materials, vendor websites, or phone calls to find product information.
• A major priority was organizing Hamilton’s extensive moulding collection into a system that was easy to browse, visually inspiring, and useful for builders and architects – especially on mobile devices so they could access information directly on the jobsite.
• They needed a centralized digital hub to replace scattered materials and elevate the overall customer experience.

“Engaging Yellow House to completely overhaul our website was one of the best marketing decisions we ever made.”
– Hamilton Building Supply

Our Approach:

With deep experience in working with the lumber and building materials industry, Yellow House designed a website built around how contractors and homeowners actually search for information.

Key features include:

A fully mobile-friendly experience for jobsite use

Clear organization of products, services, and brand partners

A browsable moulding library with filters, specs, and inspiration imagery

Simple pathways for quotes, product research, and Pro-Center access

The Result:

The new site quickly become a practical business tool for customers and staff alike.

Why it Worked:

Yellow House Design & Marketing:

• Speaks the language of the LBM industry
• Anticipates both short-term and long-term growth needs
• Combines strategy, organization, and thoughtful design to support our customers goals

View Hamilton Building Supply’s Website

“They were very organized, communicated with us regularly, and understood what our needs were for the long term…They are the best marketing firm in the LBM industry for a reason.”
– Hamilton Building Supply

Watch Hamilton’s video testimonial to see the project in more detail.