Overview:
National Lumber Co. is a Maryland-based, family-owned business with over 100 years of experience supporting builders, remodelers, and homeowners with a full range of building materials and services.
They partnered with Yellow House to create a modern website that reflects their industry expertise while making it easier for customers to find the information they need.
The Challenge:
National Lumber’s previous website was outdated, difficult to navigate, and did not clearly communicate their extensive product and service offerings. Customers struggled to quickly understand what the company offered and where to find key information.
Our Approach:
Yellow House worked with the National Lumber team to plan a smoother user journey and restructure the site architecture. We also created dedicated pages to showcase important parts of their business, including their Design Center and Multi-Family & Commercial projects. Drawing on our experience in the lumber and building materials industry, we highlighted their products, services and deep roots in the industry by:
Simplifying Navigation
Organizing Content
Modernizing Design
The Result:
The new website presents them as an authority in the industry, while also making it easy for visitors to quickly understand who National Lumber is, explore their offerings, and find the information they need to support their projects.
Why it Worked:
Close collaboration with the National Lumber team and Yellow House’s LBM industry experience helped ensure the final website accurately reflects their business and serves their customers effectively.
“Yellow House did a great job on our new website. It was a pleasure to work with an agency that has deep roots in the LBM world. They understood our challenges, our goals, and spoke our language from the very first meeting. National Lumber needed a site that truly represented who we are to both our customers and our industry partners. The new website does exactly that. We would recommend Yellow House very highly.”
– National Lumber Co.